But before we get into that, let me share a quick story with you...
There I was, a financial analyst and an actuary trying to find an innovative solution to help my wife manage high blood pressure during pregnancy through dietary data tracking and analytics.
The thing is, at the time I was developing an at-home dietary tracker and a mobile application.
The big problem was that without effective marketing skills, I failed to attract customers and generate revenue to test, develop and launch the new products. That meant we had to layoff staffs and give up our products, which also meant that we had lost significant development investment without any funding to continue...